Leap Organics
Redeveloping a consumer product skincare brand.
Leap is an organic skincare company committed clean ingredients and environmental stewardship.
As you walk down the skincare aisle at your local pharmacy, it can be a sea of same-ness. And plain-ness. And boring-ness. Leap products are wildly clean, but just because they’re non-toxic and natural shouldn’t mean they have to have a minimalist design or be wrapped in burlap. So, we did the opposite. To match the bold mission and strong environmental ethos of the brand, we worked with artists and environmental non-profits to create packaging that pops and goes against the grain.
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Brand voice, visual identity & positioning
Creative direction
Packaging design
Copywriting
Partnership execution
Social strategy