Double-page spread print ads aggregating all of CBS’ Fall DVD releases. Featured annually in publications including People, Entertainment Weekly, and TV Guide.

Each year, the creative of the ad changed, yet the framework remained the same: an experience for readers that would stand out from the clutter, make the notion of TV on DVD ownership fun, and get people to spend time with the ad before turning the page.

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• Conception

• Art & Design

• Copywriting